Born and raised in New York with a BFA from Parsons School of Design, Creative Director Bernard Scharf is responsible for brainstorming concepts for fashion, lifestyle, and travel stories. He works closely with clients to coordinate editorial, design, photographic, and illustration needs; supervises photo shoots; hires staff of assistants, freelancers, and photo editors.

Bernard's work has been applauded by the Society of Publication Designers, ASME, Henry Luce Awards and the MIN Editorial & Design Awards.